ZEBRA MILDLINER
ZEBRA MILDLINER
ZEBRA MILDLINER

Even the most ordinary of days can become little more exciting and fun if you write down your casual feelings and thoughts.

ZEBRA MILDLINER ZEBRA MILDLINER

Whether you want to work hard at your job or study, immerse yourself in your hobbies, or make daily memories with yourself and your loved ones.

Make your day more colorful by casually writing down the events and feelings with MILDLINER!
We will add color to your day with a vast range of colors and spread ideas to make every day more joyful and fun.

Let's enjoy making every day adorable with just a little ingenuity!

ZEBRA MILDLINER
ZEBRA MILDLINER
ZEBRA MILDLINER ZEBRA MILDLINER
ZEBRA MILDLINER
ZEBRA MILDLINER

Join the MILDLINER global campaign!

This limited-edition box is filled with items that will add color to your daily life casually and easily!

Each participant who posts (following the challenge rules) will entered for a chance to win a MILDLINER Special Limited Box : 33 Mildliner Colors PLUS 5 UNRELEASED colors, an exclusive MILDLINER #mymildlife Tips and Techniques Book, MILDLINER Original Stencil and Original Collaboration Cards by popular creators!

How to Enter

On Instagram Feed

Step1

Follow the official MILDLINER Global Instagram Account!

Step2

Make sure your Instagram Account is public

Step3

Grab your favorite MILDLINER colors, a surface (a piece of paper is fine!), and create!

If you need inspiration, check out the "ideas" posted on the official MILDLINER Global Instagram account

Step4

Post your creations to your Instagram feed and in your caption, with two hastags!

#mymildlife
#The name of the country you are living in in English (eg. #Japan)

Your creation could have a chance to be featured on the official MILDLINER Global Instagram account or #mymildlife website and become an inspiration for other creators around the world!

*If you are living in a country or region other than Japan, please check the application requirements for your country or region.
On Instagram Stories

Step1

Follow the official MILDLINER Global Instagram Account!

Step2

Make sure your Instagram Account is public

Step3

Grab your favorite MILDLINER colors, a surface (a piece of paper is fine!), and create!

If you need inspiration, check out the "ideas" posted on the official MILDLINER Global Instagram account

Step4

Post it with two hashtags and tag the official account!

#mymildlife
#The name of the country you are living in in Englishe (eg. #Japan)
MILDLINER official account (@mildliner_official)
Write these in the caption when you post it.

or
*If you are living in a country or region other than Japan, please check the application requirements for your country or region.
On X

Step1

Make sure your Instagram Account is public!

Step2

Use MILDLINER to draw freely and take a photo of it!

If you find it difficult, try drawing it using the "ideas" posted on the official Instagram account.

Step3

Post it with two hashtags!

#mymildlife
#The name of the country you are living in in English (eg. #Japan)
Include these in the caption when you post it.

*If you are living in a country or region other than Japan, please check the application requirements for your country or region.

Introduce your posted ideas to the MILDLINER community

Your posted work may be featured on the MILDLINER official account or #mymildlife campaign site and become inspirations for MILDLINER users all around the world..!

MILDLINER Special Limited Box

MILDLINER Special Limited Box Contents
マイルドライナー38色セット

Be one of the first to win!

MILDLINER 38 Color Set which includes 5 unreleased colors!

Add just the "draw" pop of color to your creative projects!

*This package contains all 33 colors that are sold worldwide, so the number of colors sold in your area may differ.

マイルドライナーEnjoy Book

Add color to your day!

MILDLINER Tips & Techniques Book

This guidebook is packed with ideas to quickly and easily add fun and creativity to your work. It includes a variety of line ideas and pattern collections that may inspire you.

マイルドライナーオリジナルルーラー

Quick and easy planner page set ups!

MILDLINER Original Stencil

Add titles, banners, and shapes to your planners, bullet journals, and notebooks with ease! Simply trace along the shapes with your favorite MILDLINER and enjoy expressing yourself!

人気クリエイターオリジナルコラボレーションカード

Only available here!

Original Collaboration Cards by popular creators

These beautiful and unique postcards were designed with MILDLINER by popular creators inspired by the theme of #mymildlife. Use them for inspiration, frame them, or whatever you would like! Read more about each creator below!

Printed Postcard Creators

Klara Blanc

Klara Blanc

Model / Office Worker

Instagram

Blanc was born in Paris and currently lives in Japan and works as an account director at an advertising agency and is a model. She focuses on beauty and fashion and works with the accessory brand, "Atelier Rouge."

norahi

norahi

Illustrator / Artist

Instagram

Norahi is an illustrator and artist who works with a variety of media pushing the boundaries of line drawing and painting. She enjoys horror movies, roller coasters, music, and eggs.

YUKA NISHIIZUMI

Yuka
Nishiizumi

Illustrator

Instagram

Yuka is an illustrator and currently lives in Tokyo. Using experience as a textile and fashion designer, she mainly draws human illustrations and finds inspiration from everyday life and clothing. She also creates illustrations for packaging and advertisements for cosmetics and other products.

Color your everyday casually and colorfully.

Everyone's #mymildlife

Event info in your town

A giant calendar appears in the city of Shibuya!?

An event with giant calendar board decorating with everyone's "Special Day"

Draw your “Special Day” with MILDLINER on a giant calendar board that has appeared in the city of Shibuya, take a photo of it, and post it on Instagram to get a free MILDLINER on the spot!
At the same time, you will be entered the MILDLINER Global SNS Campaign, which you can win a MILDLINER Special Limited Box.
*The conditions for participation in the campaign are in accordance with the rules of the application.

Event period: Saturday, October 12th and Sunday, October 13th, 2024, 11:00AM – 7:00PM

Location: Urban Core Space, 1st floor, Shibuya Scramble Square

(2-24-12 Shibuya, Shibuya-ku, Tokyo)

Participation fee: Free

Age limit: None

Reservation: Not required

MILDLINER trial program

"More casually, more colorfully." Make your own unique items.

A trial program will be held all over Japan even beginners can easily make cute items with just a piece of white paper and MILDLINER!
For more details of the event, please inquire to the participating stores.

Rules

Campaign Overview

Application Period
Tuesday, October 1, 2024, 19:00 to Saturday, November 30, 2024, 23:59 ※Japan Standard Time
Global Campaign Countries and Regions
Japan, South Korea, China, Taiwan, Indonesia, Singapore, Thailand, Malaysia, Philippines, US, Canada, Mexico, UK, Hungary ※In no particular order
Number of winners
30 Winners in Japan(165 Winners worldwide)
Announcement of Results
  • Winners will be chosen at random.
  • Social media account applying for the campaign must be open to the public.
  • Only the winners will be contacted through direct message to the Instagram or X account used for the application. ※DMs receiving must be set to open.
  • Those who apply via Instagram will be contacted by @mildliner_official, the official account of MILDLINER.
  • Those who apply via X will be contacted by ZEBRA's official account "@suraripen".
※If you live outside of Japan, please check the application requirements for your country or region.
Timing of Announcement
Mid-December 2024
Notes
  • By entering, you agree for your photos and videos to be used by ZEBRA including but not limited to ZEBRA's website and @mildliner_official Instagram.
    Please note that we will not contact you in advance to let you know if your photo or video will be used.
  • By entering, you agree to all of the terms and conditions of the campaign.
※If you live outside of Japan, please check the application requirements for your country or region.
Campaign Contact
MILDLINER Global Campaign Office
Mail : mildliner2024cp@mymildlife.com
※Inquiries received will be reviewed and responded to in order on weekdays from 9:00 to 17:00 (Japan Standard Time).
※Please note that we are closed on Saturdays, Sundays, and national holidays, so replies may be delayed. Thanks for your understanding.
※We will not respond to any inquiries regarding the status of your application or the results of the campaign.
※The above contact information is for residents of Japan only. If you live outside of Japan, please check the application requirements for your country or region.

Rules(Japan)

●Title
MILDLINER Global Campaign “More Casually, More Colorfully”
365 days in color #mymildlife

●Prize Contents
“MILDLINER Special Limited Box”
In addition to 33 MILDLINER colors*, it comes with 5 new colors that have not been released yet.
This limited-edition box is filled with items that will add color to your daily life casually and easily.
*The set contains all 33 colors available worldwide, so the number of colors may differ from the number available in your region.

●General Terms
You can draw freely or using tips, anything is fine with using MILDLINER!
A social media campaign where you can apply by posting photos of notebooks or diaries.
*If you live outside of Japan, please check the application guidelines for your country or region.

●Application Period
Tuesday, October 1, 2024, 19:00 to Saturday, November 30, 2024, 23:59 ※Japan Standard Time

●Official Hashtag
#mymildlife

●Media
Instagram / X
*Social media platforms for participation may differ depending on the country and region. If you live outside of Japan, please check the application guidelines for your country or region.

●How to Participate<Instagram>

  • Follow the MILDLINER official Instagram Account, @mildliner_official
  • Post a photo of your drawing using MILDLINER with ”#mymildlife” and “#japan” in the caption on Instagram!
  • When participating through Stories, mention "@mildliner_official" in the caption in addition to the steps above.

*If you live outside of Japan, please check the application guidelines for your country or region.

●How to Participate<X>

  • Post a photo of your drawing using MILDLINER and with ”#mymildlife” and “#japan” in the post on X!

*If you live outside of Japan, please check the application guidelines for your country or region.

●Application Requirements

  • Have an acount for Instagram or X
  • The social media account applying for the campaign must be set to public
  • Fulfill the specified participation steps
  • Residing in Japan

*If you live outside of Japan, please check the application guidelines for your country or region.

●Announcement of Results

  • Winners will be chosen at random.
  • Only the winners will be contacted through direct message to the applied account for Instagram or X.
    ※Make sure that your DMs are open.
  • We will send the URL for the shipping address registration form. Please register by the date indicated in the Direct Message.
  • Those who apply via Instagram will be contacted by @mildliner_official, the official account of MILDLINER.
  • Those who apply via X will be contacted by ZEBRA's official account "@suraripen".

*If you live outside of Japan, the winners will be contacted by official ZEBRA account in the Global Campaign applicable countries/regions. Please check the application guidelines for your country or region.

MILDLINER is loved by MILDLINER friends around the world.